Week 3: Competitive Advantage
As you refine your knowledge about your market and customer, you will be ready to also refine how you define your product definition. You also need to clearly articulate what makes it different and...
View ArticleWeek 4: Month 1 Retrospective
Time flies! Can't believe this is already the end of the month. Also: Have a happy 4th! This is the time to reflect on your previous weeks with the help of the Month 1 rubric to take stock of your...
View ArticleWeek 5: Product focus
In Week 5, we are diving deep into the focus of the second month: Your product or service. The good work you have done in Month 1 should have provided you with an excellent understanding of your market...
View ArticleWeek 6: Core and Moat
Now that you are well on your way to building your MVBP (minimum viable business product), and have a good idea on your quantified value proposition (QVP) or unique value proposition (UVP), it's time...
View ArticleWeek 7: Buyer persona and buying process (AKA DMU/DMP)
With a good handle on the product and solid progress towards your MVBP (minimum viable business product), you should get ready to build knowledge about your expanded stakeholder map, including all of...
View ArticleWeek 8: Month 2 retrospective
We are two-thirds of our way through the summer! Time to reflect on all that you have accomplished in the past two months. Prepare This is a good time to review and update your program plan so you will...
View ArticleWeek 9: All about value creation/extraction and customer acquisition
You are in the home stretch! This is the last month and the month everything comes together. There is a lot to do. Buckle up! Prepare Continue to run daily standups and weekly goal setting and...
View ArticleWeek 10: Business Model and Unit/Overall Economics
This week you are going to get to the bottom of your business model. Prepare Continue to run daily standups and weekly goal setting and wall-of-wins celebration sessions with your team. Do you know...
View ArticleWeek 11: Pitching!
This week, in addition to working on your venture, you are going to work on pitching! This is a particularly important skill because you will always be pitching to different audiences: To potential...
View ArticleWeek 12: Home Stretch!!
Hard to believe it is the last week of the summer! One week to go until the end of the month (and indeed, the summer). There is so much to do and so little time. But you can do it! Let's pick up the...
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